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Salespeople have struggled with cliched views of how they sell due to stale supplier-centric sales training. All the while, customers have become more sophisticated in the way they operate through the sales cycle, making it even harder for salespeople to be successful.

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This week on The Sales Transformation podcast we’re bringing you the debut episode of Sales Frequency, our new LinkedIn Live show hosted by Consalia’s Head of Consulting Jesus Llamazares exploring the latest issues in the world of sales.