The Sales Transformation Podcast: Ep 56 – How can a ‘client-centric values’ approach to selling lead to the ‘co-creation’ of a new global selling mindset (Philip Squire, 2009)

17 October 2022

The Mastercast you’ve all been waiting for!


Dr Phil Squire has hosted many Mastercast episodes where he dives deeper into the final-year dissertations of our MSc Alumni students to explore their project titles in more detail. This time, the spotlight is on him.

 

Listen to The Sales Transformation Podcast on Apple Podcasts Listen to The Sales Transformation Podcast on Spotify Listen to The Sales Transformation Podcast on Google Podcasts

This Mastercast episode is centred around the work of Dr Phil Squire’s doctorate – “How can a 'client-centric values' approach to selling lead to the 'co-creation' of a new global selling mindset (Philip Squire, 2009)” and how this project was a fundamental catalyst for developing Consalia into the Sales Business School it is today.


In this exciting episode, Phil talks about:

[8:07] – The major revelation: less than 10% of salespeople sell to customers in a way that they want

[17:54] – The standout customer conversations that shaped the perceptions of salespeople

[38:15] – How the findings of the doctorate led to the birth of the Sales Mindsets

 

Connect with Philip Squire on LinkedIn
Connect with Will Squire on LinkedIn

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes!
Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

Stay updated

Enter your email to receive a monthly round up of all our latest news, view and events. Unsubscribe at any time. Our privacy policy explains how we take care of your information.