#141 – Transforming sales in a declining market (Part 2) w/ Carl Day

24 October 2024

It’s the first part of a two-episode discussion this week on The Sales Transformation Podcast as Phil speaks to Carl Day, Chief Sales Officer at Apogee.

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This time the discussion turns to how Carl addressed the challenges of covid, the importance of middle-management, and managing multi-service pipelines. 

 

Highlights include:  

  • [00:56] – How the pandemic wasn’t entirely bad for Apogee’s transformation 
  • [08:14] – Hiring more salespeople isn’t always the answer 
  • [16:58] – The evolving skillsets demands of sales 

  

You can find Part 1 of the discussion here.

 

Connect with Philip Squire on LinkedIn 

Connect with Carl Day on LinkedIn 

 

Join the discussion in our Sales Transformation Forum group. 

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