Today on The Sales Transformation Podcast Phil is joined by Mark Cox, founder of In The Funnel and host of the Selling Well podcast.
Ahead of the release of Mark’s new book, Learn to Love Selling – The Universal B2B Sales Playbook, he discusses his aims for the book and some of the key areas it covers. The discussion also turns to the importance of sales literature and why the continued professionalisation of sales is so necessary.
Highlights include:
- [11:15] – Salespeople should love what they do
- [25:36] – Too many companies don’t understand their own value proposition
- [52:31] – What does the future hold for sales?
Mark’s new book, Learn to Love Selling – The Universal B2B Sales Playbook, will be released on 16th July.
You can also listen to Mark on the Selling Well podcast.
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Connect with Mark Cox on LinkedIn
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