Craft proposals that truly speak to your customers' needs
Are your proposals really getting to the heart of what your customers need? Get ahead of the competition and increase your win-rates with our Winning Value Proposition framework, now available to learn on Consalia Online.
Learn to look beyond what your customers are asking for to identify what they really need, along with the creative solutions you can provide that are going to deliver maximum value.
First, you will be introduced to Third Box Thinking, a powerful framework for innovation and growth.
You will learn about the three boxes of innovation and how to apply this framework to identify new opportunities for growth and innovation.
You'll apply Third Box Thinking to a potential customer, identifying their needs and pain points. You'll then identify how you can create value for them through both tangible and intangible offerings.
You'll craft a Solution Development Matrix to identify the solutions you can offer with the greatest value to a customer based on factors such as feasibility, cost, and impact.
You'll then implement the Solution Development Matrix, applying it to the same customer you analysed with Third Box Thinking.
You will learn how to identify Win Themes - groups of ideas on a similar theme that you came up with using Third Box Thinking and your Solution Development Matrix.
You will also use a competitor analysis template to compare your ideas to your competitors.
Once this is done, you'll be ready to write a Winning Value Proposition™ - the specific proposal you can make to help a client achieve their goals. This will distil down all the work you've done so far into a clear, compelling, and concise statement that will set you apart from the competition.