Find the best deal that works for both you and your client
This module teaches the different styles and tactics people use in sales negotiations — both good and bad. Great salespeople know how to negotiate creatively in a way that benefits both parties, while also knowing how to counter underhand tactics that the other side might deploy.
Most importantly, the module also covers negotiation planning, as preparation is a key part of securing the best deal possible.
Good negotiation isn’t about “winning” or pressuring the other person—it’s about finding common ground so both sides feel they’ve gained something valuable.
In this module you'll learn that preparation and active listening play a huge role in making sure both you and your client get what you want out of a negotiation. Once you discover what your client really values (and what the cost would be to you), you can create a detailed negotiation plan that will guide you through any discussion.
Negotiation isn't just driving a hard bargain. This section will show you you can build long-term relationships that deliver value during negotiations, and avoid creating an antagonistic dynamic.
You'll also learn about some of the less ethical negotiation tactics people might deploy against you, how how you can counter them to get back on track.